CLIENT

Communication Coach, Content Writer + Strategist & Influencer

INDUSTRY

L&D + Content Creation

SERVICES

Tone Of Voice, Personal Branding, Content Strategy, Ghostwriting & Demand Generation

A new community

Communication Coach, Content Writer + Strategist & Influencer

CURATED HER PERSONAL BRAND IDENTITY & VOICE

I spent extra hours before we started to create a standout brand identity and voice that represnts her values and who she is. Once we had a TOV & a consistent visual theme as well, I jumped into action by creating an engagement + content strategy. It had to be designed specifically for her as the amount of posting was lesser than usual (thrice a week).

The copy I wrote are snappy & quirky pertaining to her tone.

“This stat will blow your mind:”

“If you are single and in marketing, you NEED to watch this video:”

RESULTS THAT ROCKED ME

1. In the tree months of our collaboration, the numbers have remained controlled. Though there have been 3 viral posts for an account as small.

2. She became my first client to close a high ticket (5 figure) deal.

The results of our collaboration are attached above. Beyond numbers, we have racked up more than 15 leads, 1 of them high quality and converted. Other achievements includes a podcast invitation feature.

This client is an award winning freelancer. Her projects include ghostwriting books or social media for entrepreneurs, or helping them with public speaking. Her other platform boasts a staggering 210k+ followers. The challenge here is new: writing with duality that feels the same. Because the personal brand has to remain consistent.

I juxtaposed a demand generation strategy that worked ONLY for her. When a unique situation like this arrives, I enjoy giving things a twist in order to work and make more sense. And she had seen my work before and their results. Hence, she never questions my expertise.

CLIENT

Communication Coach, Content Writer + Strategist & Influencer

INDUSTRY

L&D + Content Creation

SERVICES

Tone Of Voice, Personal Branding, Content Strategy, Ghostwriting & Demand Generation

Balancing B2B & B2C

Communication Coach, Content Writer + Strategist & Influencer

ADAPTED TO HER PERSONAL BRAND

While my job is to make sure the tone of her content is always on brand, my other focus was to understand her customer journey. The central point is that the messaging revolves around her target audience’s needs, interests and futuristic outcomes.

I wrote copy that did feel personal so the reader felt that they are cared for with a conversational tone:

“I have something special for you today:”

“Are you building your personal brand on LinkedIn for your dream career? Well, here’s what you need to know:”

CHANGES I MADE FROM BEFORE TO NOW

1. Adapted to new formats and shifted gear from only picture-based posts to infographics + videos that helped make her voice clear towards her audience. Most videos turned out to be viral.

2. I also added in more case-study posts related to her field and clients. This has helped her gain trust and understanding of her audience that she knows what she talks.

3. Lastly, I started making use of public polls to better understand their behaviour in order for her to create a proper marketing strategy for her new product.

The results of our collaboration are attached above. Beyond numbers, we have racked up more than 130 leads, 10% of them high quality and converted. Other achievements are brand collaborations + a magazine feature in her niche + podcast invitations.

This Delhi-based coach works with both: young and developed candidates to land their dream jobs, earn a promotion, salary-hike, move jobs, etc. I partnered with her in the middle of this year and the goal was simple, to create demand for her services + her brand new product. My challenge was to write for her social media in a youthful yet experienced way, that captured the right audience for her work.

The point is, I had to create a strategy and content that catered to end customer as well as the middleman (Directors, Heads and decision makers) to maintain the balance as she has her own coaching studio. Luckily, I have the experience of writing for a coach + a young B2B marketing company’s founder. Hence, I also have a track record of getting in experience candidates. You see now why I was recommended to her by another coach.

CLIENT

Communication Coach, Content Writer + Strategist & Influencer

INDUSTRY

L&D + Content Creation

SERVICES

Tone Of Voice, Personal Branding, Content Strategy, Ghostwriting & Demand Generation

Delving deep into high quality Marketing

Communication Coach, Content Writer + Strategist & Influencer

HER REPUTATION WAS ON POINT

Like working with established brands, I followed guidelines while repurposing her content. Therefore, the content we created were rigid in nature, but rather we shifted the focus on variety in media. The idea was to generate demand, so the content was intentionally pushed into that angle.

The copy I wrote centred on Thought Leadership with simple tricks and tips and ideas on how to grow startups:

“Did you know that 97% of customers leave your website without buying?”

“Here’s an amazing hack to boost your LinkedIn engagement:”

SPECIFIC CHANGES BY ME TO GROW ENGAGEMENT

1. Tailored the structure of her posts to skyrocket readability.

2. Sourced a little more externally researched content in her domain.

3. Mainly, used stronger Hooks & CTAs to generate responsive actions from her posts and profile.

This client is a founder of a B2B tech marketing firm, specializing in Demand Generation. Her central goals are maintaining her personal brand presence and generating organic leads on LinkedIn. This is a unique project as we don’t have numbers or virality or lead generation in the pipeline.

I created a strategy but mostly repurposed content that she had in-hand that catered to her audience with thought leadership the only pillar (not form) of content. It catered to her goal of becoming the top of mind of her prospects through her experience in the field. Hence, her profile is one where we ignored trending ideas in marketing or B2B strategies or tech. Instead, we focused on content that she had sourced herself.

CLIENT

Communication Coach, Content Writer + Strategist & Influencer

INDUSTRY

L&D + Content Creation

SERVICES

Tone Of Voice, Personal Branding, Content Strategy, Ghostwriting & Demand Generation

Secretly writing for a Personal Brand

Communication Coach, Content Writer + Strategist & Influencer

KEPT HER PERSONAL BRAND ON POINT

Like working with established brands, I followed guidelines while designing a tailored strategy. Hence, her tone of voice was the central focus of all the content I created for her profile. The idea was never to generate leads or demand, so the content was intentionally deviated from that angle as well.

The copy I wrote mostly centred on Thought Leadership with in-dept case study breakdowns of concepts and processes:

“Last week I got a call from a girl trying to sell me digital PR services.”

“Are you an Apple person or an Android person?”

SPECIFIC CHANGES BY ME TO GROW ENGAGEMENT

1. Custom created post templates with formulas: from Hooks to CTAs placed in the middle, instead of the end of the post.

2. Created templated scripts for video content.

3. Mainly, increased storytelling content to generate relatability with her posts and profile.

This client is a marketer & an influencer on LinkedIn. Her main target is to maintain her presence and personal brand on the platform. The main challenge here was to maintain her brand voice in front of her already established audience.

I created a strategy and content that catered to her audience and maintain the balance as she has her own experience in the field. The main aspect was that she was open to ideas. Hence, her profile is one of the few that I have worked on that was okay to post trending ideas in advertising, marketing, branding, and B2B strategies.