Why do Case Studies Need to be Part of Your Content Strategy?

Did you know that over 42% of marketers use case studies in their marketing strategy?

88% of consumers check reviews before purchasing. Similarly, case studies offer real-life stories of the brand’s success to prospective customers.

Recently, I had a case study video blow up. It racked up over 47,000 impressions on LinkedIn alone. Over 2 weeks ago, a client landed 7 inbounds & 2 conversions from their case study post.

READ: Adobe: Marketing Case study 101.

Why did they work so well?

Case studies provide an in-depth view of how your product or service solves a problem. Your case study can have two particularly interested audiences: A potential buyer who can relate to the problem & an up and coming lurker in your field.

How to take advantage of this?

One deep-rooted analysis and breakdown every week is a good show. Whether you do it on your blog, website or social media platform like LinkedIn. And the easiest path to follow? The old, traditional one: Problem → Solution → Result =

This structure not only makes your case study easy to follow but also highlights the effectiveness of your solution in a clear & compelling way. By consistently sharing these stories, you can build trust & establish authority in your industry.

WATCH: How hyper-personalization can generate higher demand

Tips for Creating Compelling Case Studies:

1. Identify the Right Client: Choose a client who has had a notable success with your product or service. Their story should be relatable & impactful for your target audience.

2. Gather Detailed Information: Collect comprehensive data & testimonials from your client. The more specifics you have, the more convincing your case study will be.

3. Use Visuals: Incorporate charts, graphs, and images to make your case study more engaging and easier to understand.

4. Highlight Key Metrics: Showcase the numbers that matter. Whether it’s increased revenue, higher engagement, or improved efficiency, make sure to highlight these metrics prominently.

5. Tell a Story: Craft your case study in a narrative format that includes a beginning (the problem), a middle (the solution), and an end (the result). This makes it more engaging and easier for readers to follow.

6. Include Quotes and Testimonials: Direct quotes from your client can add authenticity and credibility to your case study.

7. Make it Accessible: Ensure your case study is easy to find and share. Post it on your website, blog, and social media channels.

By following these tips, you can create compelling case studies that attract potential clients & demonstrate your expertise & success in your field.

Remember, the goal is to make your audience see themselves in your client’s shoes. And visualize achieving similar success with your product or service.

Want to take your case studies to the next level? Talk to me by booking a discovery call, on the house.