How to Design Thought Leadership Content Strategy for Founders?

30% of producers of thought-leadership say their organization doesn't really know how to use thought-leadership as a marketing tool.

The tragic essence here is that 50% of C-level executives admit that a great quality of thought-leadership content directly impacts their buying decisions. And 9 in 10 decision makers are likely to be receptive to a company that consistently puts out thought-leadership content.

(Read the full Edelman-LinkedIn thought leadership report here)

Now, LinkedIn, in particular, offers a unique platform for leaders to connect with their audience, share insights, and build trust. But simply having a profile isn’t enough. A well-crafted thought leadership content strategy is essential to maximize impact.

So how are we going to create a spot-on strategy that works well for a founder?

Designing the tailored Content Strategy

Ignore the chaos, listen to your niche

With LinkedIn becoming a go-to for personal branding, especially in b2b, the noise is loud. Try to cut through it. Find your tone of voice. Look at your expertise and who would benefit from it. An executive can only shine if there is a flare of passion infused with audience interests. People are thought-leaders when their audience calls them that. And it happens only when you're keen on your fresh opinions in your industry.

Authenticity (yeah, that “a” word again) is the key

What makes your founder or anyone unique, is their ideas & perspectives. The voice should shine through. Having your own opinions makes you stand apart. Because not everyone stands with the same norm. Remember, authenticity can also be respectful. It’s one of the greatest assets of thought leadership.

Do not just give speeches, have conversations

Social media isn’t a one-way street. Or a stage. You need to engage. Like, comment, share, DM. Show you care about what others are saying. This builds relationships and trust. Make sure as a founder you are a participant.

Watch: Thought leadership content is a game changer for b2b executives

The most important “C” in personal branding: Consistency

Need I say, consistent over continuous? The posting schedule does not need to be daily. Start slow, maybe twice or thrice a week. The main idea here is to make sure that the method you prefer is sustainable for you. Keep a consistent posting schedule: whenever your preferred audience likes to hangout online. Study data metrics like audience behaviour for such decisions.

Remember, thought leadership means being open to every possibility, and making your way through it.

And that must reflect in your content strategy.

Ready to up your thought leadership content game? Book your discovery call with me. I love to talk, so this one will be on me.